You might be wondering just how bad my typing skills are if it takes me a week to write one page of copy, but writing copy that engages your audience and makes them fall in love with your brand involves more than quick fingers on a keyboard. I’m sure every copywriter out there has had
?Without promotion something terrible happens… Nothing!? A great quote by PT Barnum and a great reason to make sure your sales message is doing its job and creating attention for your business. After all, consumers can now access any kind of vendor, any where in the world, any time of the day or night.
People love all things gruesome. You?ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder
In last week?s blog, I looked at Possessive Apostrophes? which should only ever be used to indicate ownership (not plurals!!) The general rule being that the apostrophe be added either before or after an ?s?, depending on whether the noun is singular or plural. That was all fairly straightforward ? even with the Joneses. But
One of the more confusing aspects of the English language seems to be the Possessive Apostrophe. That little bitty mark which indicates ownership. Of course, if the rules were consistent, I’m sure it would be so much easier, but as always there are exceptions and quirks to be aware of. Let’s take a look at