Posts Tagged ‘words’

Aug 22 2011 Using Quotation Marks “Correctly”
Using quotation marks correctly

Which?I’ve?failed to do in my title ? but it seems there’s an increasing trend for incorrectly?using quotation marks to emphasise words. ? Of course, the most obvious use of quotation marks is to encapsulate speech within text, for example: ? A chicken walks into a bar; the bartender says ?We don?t serve poultry.? ?That?s OK?,

Posted in Copywriting Tips by 7 comments
Jul 02 2011 Words Are Like Flowers – How to Get Your Garden to Flourish
Improving your copywriting

“Words are like flowers? cultivate them carefully, arrange them artfully, and you will create something beautiful.? Just like gardening, some people have wonderful green thumbs and their plants flourish and thrive. Others (like me) have the Black Thumb of Death! Fortunately (for me) my writing skills are much better than my gardening skills. So how

Posted in Communication, Copywriting Tips by 1 comments
Mar 21 2011 Commonly Confused Words
Commonly confused words

I have to admit, I’ve always had a pretty low tolerance when reading professionally written articles in which the wrong words have been used. I figure if you?re a professional writer, you should know better. However, given the complexity of the English language, with all its homonyms and homophones and ?exceptions to the rule?, it?s

Posted in Copywriting Tips by 19 comments
Mar 05 2011 Affect vs. Effect – Getting Them Right
Affect vs Effect - getting them right

These two words are perhaps the most confused and misused in the English language. Without getting bogged down with which is a noun and which is a verb – and the exceptions to the rules -?here you’ll find some simple tips to remember the difference between these words and how they should be used in

Posted in Copywriting Tips by 7 comments
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