When it comes to website copy, there’s an awful lot of focus on SEO (Search Engine Optimisation), but is that all there is to writing good website copy? I think not. While SEO is an important consideration for building your Google ranking, you must never lose sight of the fact that your prospective customers are

Writing web content can be a hard enough task? researching your topic, finding the best SEO keywords, agonising over every single sentence to keep it engaging, informative, and relevant. Finally you piece together content that is a shining masterpiece full of intelligent, insightful and pertinent information. After taking a moment to give yourself a congratulatory

Let?s face it ? looks matter. It?s not that we?re all horribly shallow or vain, but when it comes to pretty much everything in life (from a spouse, to a new couch, or a car) if it?s easy on the eye, you won?t hear too many complaints. Consider this…?have you ever rocked up to a

Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. While he may be insanely intelligent, his ?cleverness? is surprising lacking. The kind of ?clever?

It?s heading toward that time of the year where we all begin to consider the next year looming around the corner, and all the things we need to start doing for ourselves, such as exercising more, eating better, staying in touch with friends, spending more time with our families… the list goes on. So what