Posts Tagged ‘web copy’

Oct 30 2011 Emotions in Advertising – FEAR
Emotions in advertising - fear

People love all things gruesome. You?ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder

Apr 11 2011 From Dazzle to Death – Five Fatal Web Content Flaws
Website mistakes

Writing web content can be a hard enough task? researching your topic, finding the best SEO keywords, agonising over every single sentence to keep it engaging, informative, and relevant. Finally you piece together content that is a shining masterpiece full of intelligent, insightful and pertinent information. After taking a moment to give yourself a congratulatory

Mar 21 2011 Commonly Confused Words
Commonly confused words

I have to admit, I’ve always had a pretty low tolerance when reading professionally written articles in which the wrong words have been used. I figure if you?re a professional writer, you should know better. However, given the complexity of the English language, with all its homonyms and homophones and ?exceptions to the rule?, it?s

Posted in Copywriting Tips by 19 comments
Mar 05 2011 Affect vs. Effect – Getting Them Right
Affect vs Effect - getting them right

These two words are perhaps the most confused and misused in the English language. Without getting bogged down with which is a noun and which is a verb – and the exceptions to the rules -?here you’ll find some simple tips to remember the difference between these words and how they should be used in

Posted in Copywriting Tips by 7 comments
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