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Posts Tagged ‘web copy’

Nov 18 2014 #1 on Google: the elusive pot of gold at the end of the rainbow
#1 on Google the elusive pot at the end of the rainbow

Getting your business to #1 on Google is the panacea trumpeted by hordes of spammers every day. Certainly each morning I’m greeted with a fresh slew of emails from self-professed SEO gurus heading “professional marketing companies” (who oddly lack a business name, logo, website, or any other relevant details to substantiate their claims) promising me

Posted in Copywriting Tips, SEO, Websites by 2 comments
Oct 30 2011 Emotions in Advertising – FEAR
Emotions in advertising - fear

People love all things gruesome. You?ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder

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