Posts Tagged ‘web content’

Oct 30 2011 Emotions in Advertising – FEAR
Emotions in advertising - fear

People love all things gruesome. You?ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder

Apr 11 2011 From Dazzle to Death – Five Fatal Web Content Flaws
Website mistakes

Writing web content can be a hard enough task? researching your topic, finding the best SEO keywords, agonising over every single sentence to keep it engaging, informative, and relevant. Finally you piece together content that is a shining masterpiece full of intelligent, insightful and pertinent information. After taking a moment to give yourself a congratulatory

Mar 05 2011 Affect vs. Effect – Getting Them Right
Affect vs Effect - getting them right

These two words are perhaps the most confused and misused in the English language. Without getting bogged down with which is a noun and which is a verb – and the exceptions to the rules – here you’ll find some simple tips to remember the difference between these words and how they should be used

Posted in Copywriting Tips by 7 comments
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