Despite those pessimistic kill-joys who say you shouldn’t have to wait until a new year before you set yourself up to fail miserably with another set of New Year?s resolutions, I think the start of a new year is a great chance to stop, reassess, and consider old habits and new. Sure ? you can

You may think customer service is a complex issue and that keeping your customers happy is even more difficult, after all, everyone wants something different and surely you can?t please all the people all the time? Or can you?

When it comes to website copy, there’s an awful lot of focus on SEO (Search Engine Optimisation), but is that all there is to writing good website copy? I think not. While SEO is an important consideration for building your Google ranking, you must never lose sight of the fact that your prospective customers are

Prior to building our new home in 2009, many an hour was spent traipsing through glamorous display homes ? oohing & ahhing over lighting fixtures and cupboard handles, imagining the memorable Sunday afternoons we’d spend overlooking the meticulously landscaped garden from our stylish alfresco dining area. And from $164,000 ? what a bargain!!!! Except of

So what makes great sales copy? Is it well-written text? Broad appeal? A unique product? While all these elements are important and certainly help strengthen your message, probably the most critical of all is answering ?What?s in it for me?? Think about it ? you could have an absolutely brilliant product, but if you can?t