Are you in the business of selling fairy tales? Some of our favourite literature and trashiest TV can reveal some important lessons about the need to be authentic in the way we deal with people in our business and everyday life. While it’s always tempting to portray ourselves as something or someone better than we

The first thing a potential new client will usually ask is what my hourly copywriting rates are. And fair enough. None of us like surprises, least of all the bill at the end of a project! The thing is, I seldom use an hourly rate. I personally prefer to price each project individually, based on

Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers. I get this. I really do. What I don’t get is the stingy nature of some business practices that defy economic rationale. They may save a penny (sometimes,

Have you ever noticed how specialists get the rock-star wages, while the jack-of-all-trades get by on dribs and drabs from various odd jobs? When you become a specialist focusing on a specific target market, rather than trying to appeal to “everyone”, your products and services actually become more valuable. By ticking all the boxes for

You might be wondering just how bad my typing skills are if it takes me a week to write one page of copy, but writing copy that engages your audience and makes them fall in love with your brand involves more than quick fingers on a keyboard. I’m sure every copywriter out there has had