Have you ever noticed how specialists get the rock-star wages, while the jack-of-all-trades get by on dribs and drabs from various odd jobs? When you become a specialist focusing on a specific target market, rather than trying to appeal to “everyone”, your products and services actually become more valuable. By ticking all the boxes for

It?s heading toward that time of the year where we all begin to consider the next year looming around the corner, and all the things we need to start doing for ourselves, such as exercising more, eating better, staying in touch with friends, spending more time with our families… the list goes on. So what