Getting your business to #1 on Google is the panacea trumpeted by hordes of spammers every day. Certainly each morning I’m greeted with a fresh slew of emails from self-professed SEO gurus heading “professional marketing companies” (who oddly lack a business name, logo, website, or any other relevant details to substantiate their claims) promising me
If you”re new to SEO, you may have heard the terms meta tag, meta title, meta description and meta keyword tag, but not really known what they were or how they could benefit your business. So what is a meta tag? A meta tag is the line of code which contains the meta data about
Last week I shared a fantastic article on my Facebook page from Dynamic Business Magazine called “10 Steps to a Successful Inbound Marketing Strategy”. It was chock full of solid advice on how to create an inbound marketing strategy, but one of my FB fans left this comment: “I don’t have nearly enough hours in the
You might be wondering just how bad my typing skills are if it takes me a week to write one page of copy, but writing copy that engages your audience and makes them fall in love with your brand involves more than quick fingers on a keyboard. I’m sure every copywriter out there has had
When it comes to website copy, there’s an awful lot of focus on SEO (Search Engine Optimisation), but is that all there is to writing good website copy? I think not. While SEO is an important consideration for building your Google ranking, you must never lose sight of the fact that your prospective customers are
