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Posts Tagged ‘message’

Aug 22 2011 Using Quotation Marks “Correctly”
Using quotation marks correctly

Which?I’ve?failed to do in my title ? but it seems there’s an increasing trend for incorrectly?using quotation marks to emphasise words. ? Of course, the most obvious use of quotation marks is to encapsulate speech within text, for example: ? A chicken walks into a bar; the bartender says ?We don?t serve poultry.? ?That?s OK?,

Posted in Copywriting Tips by 7 comments
Jan 31 2011 Are You Too Clever?
Copywriting tips - keeping language simple

Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. While he may be insanely intelligent, his ?cleverness? is surprising lacking. The kind of ?clever?

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