Are you in the business of selling fairy tales? Some of our favourite literature and trashiest TV can reveal some important lessons about the need to be authentic in the way we deal with people in our business and everyday life. While it?s always tempting to portray ourselves as something or someone ?better? than?we are,
Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV ? either locally or nationally ? helps build your profile, giving your business instant credibility and a competitive edge. But simply writing a
Which?I’ve?failed to do in my title ? but it seems there’s an increasing trend for incorrectly?using quotation marks to emphasise words. ? Of course, the most obvious use of quotation marks is to encapsulate speech within text, for example: ? A chicken walks into a bar; the bartender says ?We don?t serve poultry.? ?That?s OK?,
If you actually know what a copywriter does, you?re already doing well. Many people still seem to think it?s something to do with copyright ? and the protection of intellectual property, instead of the act of writing of copy (copywriting). But that?s a whole ?nother blog post! For those of you who are aware of
Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. While he may be insanely intelligent, his ?cleverness? is surprising lacking. The kind of ?clever?