Are you in the business of selling fairy tales? Some of our favourite literature and trashiest TV can reveal some important lessons about the need to be authentic in the way we deal with people in our business and everyday life. While it’s always tempting to portray ourselves as something or someone better than we

Is your online video strategy killing your website conversions? After all, aren’t all the experts out there saying that including video on your website is an awesome way to improve SEO? That including video helps engage your visitors and increase your online exposure? That including video on your site can improve conversions by up to

The first thing a potential new client will usually ask is what my hourly copywriting rates are. And fair enough. None of us like surprises, least of all the bill at the end of a project! The thing is, I seldom use an hourly rate. I personally prefer to price each project individually, based on

So how much to write a 300 word blog? What about my website copy? How much to write that? Well… it’s kinda like asking “how long is a piece of string?”. The truth is, you can pay anywhere from $5 to $500 (or more) for a short blog, and website copy can be much the

Just like getting some songs out of your head, getting your business name IN to people’s head can be quite a challenge. That’s where creating a memorable tagline can be worth its weight in gold (OK, so a tagline doesn’t really weigh much that much (unless you carve it into granite), but it’s definitely worth