Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build your profile, giving your business instant credibility and a competitive edge. But simply writing a
The English language with all its rules, countless exceptions to the rules and endless inconsistencies! It’s enough to drive you to French! It truly is an irksome language and these are 8 reasons the English language is crazy:
Have you ever noticed how specialists get the rock-star wages, while the jack-of-all-trades get by on dribs and drabs from various odd jobs? When you become a specialist focusing on a specific target market, rather than trying to appeal to “everyone”, your products and services actually become more valuable. By ticking all the boxes for
?Without promotion something terrible happens… Nothing!? A great quote by PT Barnum and a great reason to make sure your sales message is doing its job and creating attention for your business. After all, consumers can now access any kind of vendor, any where in the world, any time of the day or night.
People love all things gruesome. You?ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder