Getting your business to #1 on Google is the panacea trumpeted by hordes of spammers every day. Certainly each morning I?m greeted with a fresh slew of emails from self-professed SEO gurus heading ?professional marketing companies? (who oddly lack a business name, logo, website, or any other relevant details to substantiate their claims) promising me
By now you?ve probably noticed a subtle change to your Google search results. No longer are your title tags underlined. Instead, the text size has been increased to help it stand out from the snippet text. So, no big deal right? Unless of course, your copywriter has written custom title tags adhering to the previous
It seems keyword density is one of those subjects that still causes a lot of confusion. Most of us understand that keywords are an important part of our online copy, but what is less clear is how and where these words should be used. This was a topic broached on by one of my
If you?re new to SEO, you may have heard the terms ?meta tag?, ?meta title?, ?meta description? and ?meta keyword tag?, but not really known what they were or how they could benefit your business. So what is a meta tag? A meta tag is the line of code which contains the meta data about
When it comes to website copy, there’s an awful lot of focus on SEO (Search Engine Optimisation), but is that all there is to writing good website copy? I think not. While SEO is an important consideration for building your Google ranking, you must never lose sight of the fact that your prospective customers are
