You might be wondering just how bad my typing skills are if it takes me a week to write one page of copy, but writing copy that engages your audience and makes them fall in love with your brand involves more than quick fingers on a keyboard. I’m sure every copywriter out there has had

Sometimes, despite our very best efforts, things don?t go the way we anticipate. A reliable product will suddenly fail, a comment will be taken the wrong way, or a third party will let us down. Generally, however, the client at the end of these downfalls?doesn’t?care why things have gone pear-shaped? all they know is their