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Posts Tagged ‘copy’

Oct 30 2011 Emotions in Advertising – FEAR
Emotions in advertising - fear

People love all things gruesome. You?ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder

Aug 22 2011 Using Quotation Marks “Correctly”
Using quotation marks correctly

Which?I’ve?failed to do in my title ? but it seems there’s an increasing trend for incorrectly?using quotation marks to emphasise words. ? Of course, the most obvious use of quotation marks is to encapsulate speech within text, for example: ? A chicken walks into a bar; the bartender says ?We don?t serve poultry.? ?That?s OK?,

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