Are you in the business of selling fairy tales? Some of our favourite literature and trashiest TV can reveal some important lessons about the need to be authentic in the way we deal with people in our business and everyday life. While it’s always tempting to portray ourselves as something or someone better than we

Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build your profile, giving your business instant credibility and a competitive edge. But simply writing a

Have you ever noticed how specialists get the rock-star wages, while the jack-of-all-trades get by on dribs and drabs from various odd jobs? When you become a specialist focusing on a specific target market, rather than trying to appeal to “everyone”, your products and services actually become more valuable. By ticking all the boxes for

Despite those pessimistic kill-joys who say you shouldn’t have to wait until a new year before you set yourself up to fail miserably with another set of New Year’s resolutions, I think the start of a new year is a great chance to stop, reassess, and consider old habits and new. Sure – you can

If you’re not familiar with the furor caused by Melbourne clothing retailer GASP this week, you must have been on another planet. Not only was customer Keara O’Neill?ill-treated by “retail superstar” Chris (who appears to have a history for behaving inappropriately), the response from management was equally poor. While GASP management are claiming the bad