A good copywriter should be able to write for pretty much any industry. The trick is being thorough with the project brief and research.

Before I sit down to write a single word I’ll ask you for as much detail and supporting information as you can give me about your industry, your target audience, your main competition and what you’re trying to communicate.

This ensures I’m familiar with the language your industry uses, the mind-set of your audience, and the unique aspects your business has to offer so your final copy hits all the right notes.

And if I need more information along the way, I’ll be sure to get in touch with you.