Last week I shared a fantastic article on my Facebook page from Dynamic Business Magazine called “10 Steps to a Successful Inbound Marketing Strategy”. It was chock full of solid advice on how to create an inbound marketing strategy, but one of my FB fans left this comment: “I don’t have nearly enough hours in the
Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build your profile, giving your business instant credibility and a competitive edge. But simply writing a
Have you ever noticed how specialists get the rock-star wages, while the jack-of-all-trades get by on dribs and drabs from various odd jobs? When you become a specialist focusing on a specific target market, rather than trying to appeal to “everyone”, your products and services actually become more valuable. By ticking all the boxes for
Despite those pessimistic kill-joys who say you shouldn’t have to wait until a new year before you set yourself up to fail miserably with another set of New Year’s resolutions, I think the start of a new year is a great chance to stop, reassess, and consider old habits and new. Sure – you can
?Without promotion something terrible happens… Nothing!? A great quote by PT Barnum and a great reason to make sure your sales message is doing its job and creating attention for your business. After all, consumers can now access any kind of vendor, any where in the world, any time of the day or night.