Are you in the business of selling fairy tales? Some of our favourite literature and trashiest TV can reveal some important lessons about the need to be authentic in the way we deal with people in our business and everyday life. While it’s always tempting to portray ourselves as something or someone better than we
Is your online video strategy killing your website conversions? After all, aren’t all the experts out there saying that including video on your website is an awesome way to improve SEO? That including video helps engage your visitors and increase your online exposure? That including video on your site can improve conversions by up to
Just like getting some songs out of your head, getting your business name IN to people’s head can be quite a challenge. That’s where creating a memorable tagline can be worth its weight in gold (OK, so a tagline doesn’t really weigh much that much (unless you carve it into granite), but it’s definitely worth
If you”re new to SEO, you may have heard the terms meta tag, meta title, meta description and meta keyword tag, but not really known what they were or how they could benefit your business. So what is a meta tag? A meta tag is the line of code which contains the meta data about
Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers. I get this. I really do. What I don’t get is the stingy nature of some business practices that defy economic rationale. They may save a penny (sometimes,
