All good writers love to read. According to one of modern literature’s most successful writers, Stephen King, they HAVE to read to be good at their job. So I asked a bunch of my fellow copywriters what books they were currently reading (and why). I got a fantastically diverse response and then we lost ourselves

Getting your business to #1 on Google is the panacea trumpeted by hordes of spammers every day. Certainly each morning I’m greeted with a fresh slew of emails from self-professed SEO gurus heading “professional marketing companies” (who oddly lack a business name, logo, website, or any other relevant details to substantiate their claims) promising me

The first thing a potential new client will usually ask is what my hourly copywriting rates are. And fair enough. None of us like surprises, least of all the bill at the end of a project! The thing is, I seldom use an hourly rate. I personally prefer to price each project individually, based on

So how much to write a 300 word blog? What about my website copy? How much to write that? Well… it’s kinda like asking “how long is a piece of string?”. The truth is, you can pay anywhere from $5 to $500 (or more) for a short blog, and website copy can be much the

  It seems keyword density is one of those subjects that still causes a lot of confusion. Most of us understand that keywords are an important part of our online copy, but what is less clear is how and where these words should be used. This was a topic broached on by one of my