Are you in the business of selling fairy tales? Some of our favourite literature and trashiest TV can reveal some important lessons about the need to be authentic in the way we deal with people in our business and everyday life. While it’s always tempting to portray ourselves as something or someone better than we

The first thing a potential new client will usually ask is what my hourly copywriting rates are. And fair enough. None of us like surprises, least of all the bill at the end of a project! The thing is, I seldom use an hourly rate. I personally prefer to price each project individually, based on

Just like getting some songs out of your head, getting your business name IN to people’s head can be quite a challenge. That’s where creating a memorable tagline can be worth its weight in gold (OK, so a tagline doesn’t really weigh much that much (unless you carve it into granite), but it’s definitely worth

If you”re new to SEO, you may have heard the terms meta tag, meta title, meta description and meta keyword tag, but not really known what they were or how they could benefit your business. So what is a meta tag? A meta tag is the line of code which contains the meta data about

Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build your profile, giving your business instant credibility and a competitive edge. But simply writing a