The Write Stuff – Blog

Apr 10 2012 The False Economy of Stingy Service
False economy of stingy service

Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers. I get this. I really do. What I don’t get is the stingy nature of some business practices that defy economic rationale. They may save a penny (sometimes,

Posted in Customer Service, Marketing by 2 comments
Mar 19 2012 Creating a Successful Inbound Marketing Strategy in Less Than 30 Min Per Week
Inbound marketing strategy in less than 30min a week

Last week I shared a fantastic article on my Facebook page from Dynamic Business Magazine called “10 Steps to a Successful Inbound Marketing Strategy”. It was chock full of solid advice on how to create an inbound marketing strategy, but one of my FB fans left this comment: “I don’t have nearly enough hours in the

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