Just like getting some songs out of your head, getting your business name IN to people’s head can be quite a challenge. That’s where creating a memorable tagline can be worth its weight in gold (OK, so a tagline doesn’t really weigh much that much (unless you carve it into granite), but it’s definitely worth

If you”re new to SEO, you may have heard the terms meta tag, meta title, meta description and meta keyword tag, but not really known what they were or how they could benefit your business. So what is a meta tag? A meta tag is the line of code which contains the meta data about

Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers. I get this. I really do. What I don’t get is the stingy nature of some business practices that defy economic rationale. They may save a penny (sometimes,

Last week I shared a fantastic article on my Facebook page from Dynamic Business Magazine called “10 Steps to a Successful Inbound Marketing Strategy”. It was chock full of solid advice on how to create an inbound marketing strategy, but one of my FB fans left this comment: “I don’t have nearly enough hours in the

Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build your profile, giving your business instant credibility and a competitive edge. But simply writing a