I was very fortunate to be given the opportunity to chat to Chris “Crash” Carpenter from Hills Radio 88.9FM today about how Covid-19 is affecting sole traders, whether or not current stimulus plans are of benefit, and what sole traders can do to maximise their chance of their business surviving this pandemic. The following is

If you haven’t heard the news already, it seems sitting for prolonged periods is every bit as detrimental to your health as smoking! Apparently sitting for too long can lead to weight gain, unhealthy blood-sugar levels, type 2 diabetes, heart disease and even cancer. Yikes! As a writer, I often spend up to 10 hours

All good writers love to read. According to one of modern literature’s most successful writers, Stephen King, they HAVE to read to be good at their job. So I asked a bunch of my fellow copywriters what books they were currently reading (and why). I got a fantastically diverse response and then we lost ourselves

Stuck for ideas on what to buy your beloved word nerd for Christmas or birthdays? Clearly a generous book voucher NEVER goes astray, but if you’re after a something a little more creative check out these awesome gifts that THIS word nerd would be more than happy to receive (hint hint!) Literary Scarf We don’t

Getting your business to #1 on Google is the panacea trumpeted by hordes of spammers every day. Certainly each morning I’m greeted with a fresh slew of emails from self-professed SEO gurus heading “professional marketing companies” (who oddly lack a business name, logo, website, or any other relevant details to substantiate their claims) promising me