Posts Tagged ‘website copy’

Mar 21 2011 Commonly Confused Words
Commonly confused words

I have to admit, I’ve always had a pretty low tolerance when reading professionally written articles in which the wrong words have been used. I figure if you?re a professional writer, you should know better. However, given the complexity of the English language, with all its homonyms and homophones and ?exceptions to the rule?, it?s

Posted in Copywriting Tips by 19 comments
Feb 14 2011 Why Looks Matter!
Web design - why it matters

Let?s face it ? looks matter. It?s not that we?re all horribly shallow or vain, but when it comes to pretty much everything in life (from a spouse, to a new couch, or a car) if it?s easy on the eye, you won?t hear too many complaints. Consider this…?have you ever rocked up to a

Posted in Communication, Marketing, Websites by 14 comments
Jan 31 2011 Are You Too Clever?
Copywriting tips - keeping language simple

Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. While he may be insanely intelligent, his ?cleverness? is surprising lacking. The kind of ?clever?

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