Archive for the ‘Communication’ Category

Oct 30 2011 Emotions in Advertising – FEAR
Emotions in advertising - fear

People love all things gruesome. You?ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and shows filled with murder, abuse and crime are often rating cash-cows. Is it any wonder

Oct 01 2011 5 Customer Service Tips That Won’t Make You GASP!
Customer service tips

If you’re not familiar with the furor caused by Melbourne clothing retailer GASP this week, you must have been on another planet. Not only was customer Keara O’Neill?ill-treated by “retail superstar” Chris (who appears to have a history for behaving inappropriately), the response from management was equally poor. While GASP management are claiming the bad

Posted in Communication, Customer Service by 5 comments
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