Tag Archives: simple

Affect vs. Effect – Getting Them Right

Posted on March 5, 2011 by Anna Butler

These two words are perhaps the most confused and misused in the English language. Without getting bogged down with which is a noun and which is a verb – and the exceptions to the rules - here you’ll find some simple … Continue reading →

Posted in Copywriting Tips | Tagged , , , , , , , | 7 Comments

Are You Too Clever?

Posted on January 31, 2011 by Anna Butler

Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. … Continue reading →

Posted in Communication, Copywriting Tips, Marketing | Tagged , , , , , , , , , | 6 Comments