Tag Archives: marketing tips

What is a meta tag? (And what you need to know about them)

Posted on April 23, 2012 by Anna Butler

If you’re new to SEO, you may have heard the terms “meta tag”, “meta title”, “meta description” and “meta keyword tag”, but not really known what they were or how they could benefit your business. So what is a meta … Continue reading →

Posted in Communication, Copywriting Tips, Marketing, SEO, Websites | Tagged , , , , , , , , , , | 2 Comments

The False Economy of Stingy Service

Posted on April 10, 2012 by Anna Butler

Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers. I get this. I really do. What I don’t get is the stingy … Continue reading →

Posted in Customer Service, Marketing | Tagged , , | 2 Comments

Creating a Successful Inbound Marketing Strategy in Less Than 30 Min Per Week

Posted on March 19, 2012 by Anna Butler

Last week I shared a fantastic article on my Facebook page from Dynamic Business Magazine called “10 Steps to a Successful Inbound Marketing Strategy“. It was chock full of solid advice on how to create an inbound marketing strategy, but … Continue reading →

Posted in Copywriting Tips, Marketing, SEO, Tools, Websites | Tagged , , , , , , , | 5 Comments

How to Write a Press Release – 6 Rookie Mistakes to Avoid

Posted on March 5, 2012 by Anna Butler

Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build … Continue reading →

Posted in Communication, Copywriting Tips, Marketing | Tagged , , , , , , , | 4 Comments

6 Easy Ways to Identify Your Target Market and Their Needs

Posted on January 30, 2012 by Anna Butler

Have you ever noticed how specialists get the rock-star wages, while the jack-of-all-trades get by on dribs and drabs from various odd jobs? When you become a specialist focussing on a specific target market, rather than trying to appeal to … Continue reading →

Posted in Communication, Marketing | Tagged , , , , | 2 Comments

12 Resolutions for Your Business in 2012

Posted on January 9, 2012 by Anna Butler

Despite those pessimistic kill-joys who say you shouldn’t have to wait until a new year before you set yourself up to fail miserably with another set of New Year’s resolutions, I think the start of a new year is a … Continue reading →

Posted in Communication, Customer Service, Marketing, Websites | Tagged , , , , , | 5 Comments