Tag Archives: first impressions

How to Write a Press Release – 6 Rookie Mistakes to Avoid

Posted on March 5, 2012 by Anna Butler

Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build … Continue reading →

Posted in Communication, Copywriting Tips, Marketing | Tagged , , , , , , , | 4 Comments

Why Higher Price Tags Are Sometimes Better

Posted on April 18, 2011 by Anna Butler

Prior to building our new home in 2009, many an hour was spent traipsing through glamorous display homes – oohing & ahhing over lighting fixtures and cupboard handles, imagining the memorable Sunday afternoons we’d spend overlooking the meticulously landscaped garden … Continue reading →

Posted in Communication, Copywriting Tips, Customer Service, Marketing | Tagged , , , , , | 8 Comments

Why Looks Matter!

Posted on February 14, 2011 by Anna Butler

Let’s face it – looks matter. It’s not that we’re all horribly shallow or vain, but when it comes to pretty much everything in life (from a spouse, to a new couch, or a car) if it’s easy on the … Continue reading →

Posted in Communication, Marketing, Websites | Tagged , , , , , , , | 14 Comments

Are You Too Clever?

Posted on January 31, 2011 by Anna Butler

Of course not. How can you be too clever? Well, if like me you’re a fan of The Big Bang Theory, you might think Dr Sheldon Cooper is just a little bit too clever, but I’m afraid you’d be wrong. … Continue reading →

Posted in Communication, Copywriting Tips, Marketing | Tagged , , , , , , , , , | 6 Comments