Tag Archives: copy

Why It Takes A Week To Write 1 Page Of Content

Posted on January 23, 2012 by Anna Butler

You might be wondering just how bad my typing skills are if it takes me a week to write one page of copy, but writing copy that engages your audience and makes them fall in love with your brand involves … Continue reading →

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Emotions in Advertising – FEAR

Posted on October 30, 2011 by Anna Butler

People love all things gruesome. You’ll see them rubber-necking past road crashes (sometimes causing another while their eyes are glued to the carnage instead of the road); lapping up stories of celebrity train-wrecks (think Michael Jackson or Charlie Sheen); and … Continue reading →

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Using Quotation Marks “Correctly”

Posted on August 22, 2011 by Anna Butler

Which I’ve failed to do in my title – but it seems there’s an increasing trend for incorrectly using quotation marks to emphasise words.   Of course, the most obvious use of quotation marks is to encapsulate speech within text, for example:   … Continue reading →

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7 Things You Need To Know Before Hiring A Copywriter

Posted on July 17, 2011 by Anna Butler

If you actually know what a copywriter does, you’re already doing well. Many people still seem to think it’s something to do with copyright  © and the protection of intellectual property, instead of the act of writing of copy (copywriting). … Continue reading →

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6 Steps to Make Your Website Copy Sizzle

Posted on July 9, 2011 by Anna Butler

When it comes to website copy, there’s an awful lot of focus on SEO (Search Engine Optimisation), but is that all there is to writing good website copy? I think not. While SEO is an important consideration for building your … Continue reading →

Posted in Communication, Copywriting Tips, Marketing, SEO | Tagged , , , , , , , , , , , , , , | 10 Comments

Words Are Like Flowers – How to Get Your Garden to Flourish

Posted on July 2, 2011 by Anna Butler

“Words are like flowers… cultivate them carefully, arrange them artfully, and you will create something beautiful.”   Just like gardening, some people have wonderful green thumbs and their plants flourish and thrive. Others (like me) have the Black Thumb of … Continue reading →

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