Tag Archives: business

How to Write a Press Release – 6 Rookie Mistakes to Avoid

Posted on March 5, 2012 by Anna Butler

Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build … Continue reading →

Posted in Communication, Copywriting Tips, Marketing | Tagged , , , , , , , | 4 Comments

6 Easy Ways to Identify Your Target Market and Their Needs

Posted on January 30, 2012 by Anna Butler

Have you ever noticed how specialists get the rock-star wages, while the jack-of-all-trades get by on dribs and drabs from various odd jobs? When you become a specialist focussing on a specific target market, rather than trying to appeal to … Continue reading →

Posted in Communication, Marketing | Tagged , , , , | 2 Comments

10 Awesome Free Tools to Pimp Your Content

Posted on January 14, 2012 by Anna Butler

Whether you’re writing a blog, putting a Power Point presentation together, or want to take your Facebook page to the next level, there’s some awesome free tools out there to give your content the professional edge. Share: Bookmark on Delicious … Continue reading →

Posted in Marketing, Tools, Websites | Tagged , , , , , , , , , , , , , | 11 Comments

12 Resolutions for Your Business in 2012

Posted on January 9, 2012 by Anna Butler

Despite those pessimistic kill-joys who say you shouldn’t have to wait until a new year before you set yourself up to fail miserably with another set of New Year’s resolutions, I think the start of a new year is a … Continue reading →

Posted in Communication, Customer Service, Marketing, Websites | Tagged , , , , , | 5 Comments

5 Customer Service Tips That Won’t Make You GASP!

Posted on October 1, 2011 by Anna Butler

If you’re not familiar with the furor caused by Melbourne clothing retailer GASP this week, you must have been on another planet. Not only was customer Keara O’Neill ill-treated by “retail superstar” Chris (who appears to have a history for behaving … Continue reading →

Posted in Communication, Customer Service | Tagged , , , , , | 5 Comments

Why Higher Price Tags Are Sometimes Better

Posted on April 18, 2011 by Anna Butler

Prior to building our new home in 2009, many an hour was spent traipsing through glamorous display homes – oohing & ahhing over lighting fixtures and cupboard handles, imagining the memorable Sunday afternoons we’d spend overlooking the meticulously landscaped garden … Continue reading →

Posted in Communication, Copywriting Tips, Customer Service, Marketing | Tagged , , , , , | 8 Comments