Author Archives: Anna Butler

About Anna Butler

I've always loved words and language, so making the transition to a full time copywriter seemed the natural thing to do. I specialise in written communication including website content, SEO, blogs, advertising and marketing copywriting, social media strategies, and business writing.

I just can’t get you out of my head – taglines that stick!

Posted on July 28, 2012 by Anna Butler

Just like getting some songs out of your head, getting your business name IN to people’s head can be quite a challenge. That’s where creating a memorable tagline can be worth its weight in gold (OK, so a tagline doesn’t … Continue reading →

Posted in Communication, Copywriting Tips, Marketing | 2 Comments

What is a meta tag? (And what you need to know about them)

Posted on April 23, 2012 by Anna Butler

If you’re new to SEO, you may have heard the terms “meta tag”, “meta title”, “meta description” and “meta keyword tag”, but not really known what they were or how they could benefit your business. So what is a meta … Continue reading →

Posted in Communication, Copywriting Tips, Marketing, SEO, Websites | Tagged , , , , , , , , , , | 2 Comments

The False Economy of Stingy Service

Posted on April 10, 2012 by Anna Butler

Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers. I get this. I really do. What I don’t get is the stingy … Continue reading →

Posted in Customer Service, Marketing | Tagged , , | 2 Comments

Creating a Successful Inbound Marketing Strategy in Less Than 30 Min Per Week

Posted on March 19, 2012 by Anna Butler

Last week I shared a fantastic article on my Facebook page from Dynamic Business Magazine called “10 Steps to a Successful Inbound Marketing Strategy“. It was chock full of solid advice on how to create an inbound marketing strategy, but … Continue reading →

Posted in Copywriting Tips, Marketing, SEO, Tools, Websites | Tagged , , , , , , , | 5 Comments

How to Write a Press Release – 6 Rookie Mistakes to Avoid

Posted on March 5, 2012 by Anna Butler

Writing your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build … Continue reading →

Posted in Communication, Copywriting Tips, Marketing | Tagged , , , , , , , | 4 Comments

10 Favourite Words

Posted on February 20, 2012 by Anna Butler

It’s funny how some words strike a chord. They may set your teeth on edge, or they may make you smile. Here a 10 of my favourite words. 10. Snarky – sarcastic, irritable or disrespectful behaviour This attitude seems adopted … Continue reading →

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