Monthly Archives: April 2011

Why Higher Price Tags Are Sometimes Better

Prior to building our new home in 2009, many an hour was spent traipsing through glamorous display homes – oohing & ahhing over lighting fixtures and cupboard handles, imagining the memorable Sunday afternoons we’d spend overlooking the meticulously landscaped garden … Continue reading

Posted in Communication, Copywriting Tips, Customer Service, Marketing | Tagged , , , , , | 8 Comments

From Dazzle to Death – Five Fatal Web Content Flaws

Writing web content can be a hard enough task… researching your topic, finding the best SEO keywords, agonising over every single sentence to keep it engaging, informative, and relevant. Finally you piece together content that is a shining masterpiece full … Continue reading

Posted in Copywriting Tips, Marketing, Websites | Tagged , , , , , , , , , , | 9 Comments