Monthly Archives: March 2011

What’s In It For Me? The Benefits of Benefits

Posted on March 29, 2011 by Anna Butler

So what makes great sales copy? Is it well-written text? Broad appeal? A unique product? While all these elements are important and certainly help strengthen your message, probably the most critical of all is answering “What’s in it for me?” … Continue reading →

Posted in Communication, Copywriting Tips, Customer Service, Marketing | Tagged , , , , , , | 5 Comments

Commonly Confused Words

Posted on March 21, 2011 by Anna Butler

I have to admit, I’ve always had a pretty low tolerance when reading professionally written articles in which the wrong words have been used. I figure if you’re a professional writer, you should know better. However, given the complexity of … Continue reading →

Posted in Copywriting Tips | Tagged , , , , , | 18 Comments

Affect vs. Effect – Getting Them Right

Posted on March 5, 2011 by Anna Butler

These two words are perhaps the most confused and misused in the English language. Without getting bogged down with which is a noun and which is a verb – and the exceptions to the rules - here you’ll find some simple … Continue reading →

Posted in Copywriting Tips | Tagged , , , , , , , | 7 Comments