What is a meta tag? (And what you need to know about them)

Meta Tags - Photo credit: http://www.sxc.hu/profile/ba1969If you’re new to SEO, you may have heard the terms “meta tag”, “meta title”, “meta description” and “meta keyword tag”, but not really known what they were or how they could benefit your business.

So what is a meta tag?

A meta-tag is the line of code which contains the metadata about a webpage. This data includes Continue reading

Posted in Communication, Copywriting Tips, Marketing, SEO, Websites | Tagged , , , , , , , , , , | 2 Comments

The False Economy of Stingy Service

Following the GFC, times have been tough and some businesses have been forced to tighten their belts and pass the cost of increasing overheads onto their customers.

I get this. I really do.

What I don’t get is the stingy nature of some business practices that defy economic rationale. They may save a penny (sometimes, sometimes not), but at what cost? Continue reading

Posted in Customer Service, Marketing | Tagged , , | 2 Comments

Creating a Successful Inbound Marketing Strategy in Less Than 30 Min Per Week

Create a Successful Inbound Marketing Strategy in Less Than 30 Minutes A WeekLast week I shared a fantastic article on my Facebook page from Dynamic Business Magazine called “10 Steps to a Successful Inbound Marketing Strategy“. It was chock full of solid advice on how to create an inbound marketing strategy, but one of my FB fans (Melinda from MinzBeadz) left this comment:

“I don’t have nearly enough hours in the day lately! Can you find the ’3 easy steps takes 5 minutes’ guide for me pleeeeeeeese :)

Well, Melinda, while I couldn’t find the “3 Easy Steps Takes 5 Minutes” guide for you, I have put together a few tips Continue reading

Posted in Copywriting Tips, Marketing, SEO, Tools, Websites | Tagged , , , , , , , | 6 Comments

How to Write a Press Release – 6 Rookie Mistakes to Avoid

How to write a press releaseWriting your own press release can be a great, cost-effective way to generate publicity and new leads for your business. Having your business name appear in newspapers or on radio and TV – either locally or nationally – helps build your profile, giving your business instant credibility and a competitive edge.

But simply writing a press release and submitting it to various media outlets is no guarantee that Continue reading

Posted in Communication, Copywriting Tips, Marketing | Tagged , , , , , , , | 4 Comments

10 Favourite Words

unusual wordsIt’s funny how some words strike a chord. They may set your teeth on edge, or they may make you smile. Here a 10 of my favourite words.

10. Snarkysarcastic, irritable or disrespectful behaviour

This attitude seems adopted mainly by teenagers and politicians. I love that you almost have to sneer to say this word, which only adds to its effectiveness. Continue reading

Posted in Communication, Sundry | Tagged , | Leave a comment

8 Reasons the English Language is Crazy!

8 Reasons Why the English Language is CrazyThe English language with all its rules, countless exceptions to the rules and endless inconsistencies… it’s enough to drive you to French! (The language or the kissing… entirely up to you!) It truly is an irksome language and these are 8 reasons the English language is crazy: Continue reading

Posted in Communication, Copywriting Tips | Tagged , , , , , | 4 Comments